Sinfully Asian Survey Analysis

Key Takeaways:

• 118 respondents to this survey 
• Over ¾ of respondents would like if Sinfully were open on the weekend during the exam period
• Over 80% would like a 3 item combo (meal, snack, drink) for $10 after tax
• 2/3 of respondents don’t know about the coffee mug discount 
• 2/3 of respondents would like bagels.
• Overall speed of service and cleanliness were rated slightly above average
• Over 75% of the respondent comments are helpful/thoughtful
• 1/3 of respondents wanted more food that was organic and locally grown

Aggregated Other Responses:

• Too expensive
• Change the menu up
  • Vegetable soups (note: Sinfully Asian has offered this since Oct 2011)
  • Change crispy noodles to real noodles
  • General Tao on days other than Friday
  • Mix scheduling of daily menus
• Allergies – make it clear which food items contain which types of allergens (peanut, gluten, etc)
• Longer hours
• Labeling content of food/nutritional info
• Debit/credit card acceptance

MUS Recommendations to Sinfully Asian

• Offer fresh bagels in morning with option of cream cheese and/or margarine
• Offer a 3 item combo (meal, snack, drink) for $10 after tax
• Open Sinfully Asian on the weekend during the exam period
• Offer some locally grown organic fruits/vegetables
• Improve communications and labelling:
  • Coffee mug discount (25 cent discount for bringing re-usable mug)
  • Fair trade coffee (already offered)
  • Vegetarian options (already offered)
  • Allergens
  • Nutritional information
  • New items/processes

Result: Sinfully Asian has agreed to ALL recommendations in principle, with some to be implemented immediately (offering bagels, remaining open Dec 3rd, 4th, 10th and 11th) and some projects to be worked on over the longer term (improving communication, labelling, sourcing and offering combos).