Dave's Store Survey Analysis

Survey created November 15th, 2011

Key takeaways

• 34 respondents
• 65% of the respondents agree that Dave’s doesn’t offer healthy options.
• 80% of the respondents would not pay up to $8 for a frozen meal.
• If Dave’s expanded their services, 60% of the respondents would like to see the return of the Business Card service and 30% would like to see a Dry-cleaning service
• Even though respondents haven’t bought much Desautels branded clothing from Dave’s, they would like to see more apparel suitable for the business environment such as branded ties, cuff links, handkerchiefs, money clips … if it is offered at a reasonable price.

MUS recommendations to Dave’s Store

• Dave’s Store should explore the possibility of offering healthier options, both during regular hours and during 4a7
• There does not seem to be sufficient demand for frozen dinners
• Dave’s Store should offer a Business Card service
• Students said they would like to see Dave’s Store sell more Desautels apparel such as ties, cuff links, handkerchiefs, money clips