4a7 Survey Analysis

Survey created November 8th, 2011

Key takeaways

• Non-frequent 4a7 attendees are twice as likely to attend 4a7 based on the theme, but overall theme affected the decisions of only about 20% of students.
• 1/3 said they would pay more for premium beer, 2/3 would not.
• Alexander Keith's (23.6%) and Moosehead (30.9%) were the favorites among respondents
• 3/4 of respondents would like 4a7 to stay open until the end of the first period of the Habs game
• 3/4 of respondents wanted pizza as a food option, an overwhelming favorite
• 3/4 of respondents said they would come earlier if there was a happy hour (discounted beer 4-5pm)

Some valuable comments

• Make it more inclusive/accessible/welcoming
• Colder beer
• Change beer supplier
• Provide non-alcoholic alternatives

MUS Recommendations to 4a7

• Provide better non-alcoholic alternatives through partnership with Dave’s Store
• Keep 4a7 open until the end of the 1st period of the Canadiens game when one is playing on a Thursday evening
• Find a new beer supplier (other than Boreale) – MUS contract with Boreale expires in Summer of 2012, so we are negotiating with other providers
• Find new initiatives to make 4a7 more inclusive to a wider group of students
• In future years, 4a7 should have a happy hour from 4pm-5pm in which beers would be less expensive