Happening Marketing

Happening Marketing is the biggest marketing case competition in Eastern Canada. The event unites more then 450 of the best business students in the marketing discipline. Not only is Happening Marketing a unique opportunity for our students to put their knowledge to the test, but a phenomenal occasion for you to meet people from 12 different business schools and network with potential employers.

HM 2012 will take place at John Molson School of Business, at Concordia University, March 23rd to 25th.

3 aspects: academic, sports & social.

Academic: Participants apply their marketing knowledge by competing in one of the following 6 cases: B2B marketing, Strategy, Relationship Marketing, IMC, International Marketing, Quiz.

Sports: Participants put their athletic skills to the test by competing in a competitive yet friendly sports challenge.

Social: The social team, composed of 2 guys and 2 girls has to compete in a series of creative challenges during the weekend. Are you creative? Want to show everybody you wit, team spirit, leadership skills and just about any of your social skills? The social team is the right place for you!

Our 2012 HM delegation is headed by coordo Frederique Charest, along with her 2 VP Execs Olivia Verreault & Matthew Chisling.